What technique does the commercial "Wouldn't you really rather drive a Buick?" exemplify?

The commercial "Wouldn't you really rather drive a Buick?" exemplifies the technique of leading questions. This approach involves phrasing a question in a way that suggests a specific answer or position, guiding the audience toward a desired conclusion. By using the phrase "wouldn't you really rather," the ad prompts viewers to consider their preferences in a way that implies that driving a Buick is not just a choice but the preferable choice. This technique effectively engages the audience, inviting them to agree with the implicit suggestion that choosing a Buick aligns with their desires or aspirations.

Other techniques, while valuable in their own right, do not align as closely with this commercial's method. Options like emotional appeal or persuasion through guilting involve different strategies for influencing audience sentiment or decision-making, and assertions without evidence focus on making claims without substantiation, which is not the primary mechanism here.