What is the strategy behind an "Ad Hominem" attack?

The strategy behind an "Ad Hominem" attack is to undermine a person's character rather than addressing the argument they are making. In a debate or discussion, this tactic seeks to shift the focus away from the actual content of the argument and instead directs attention toward the individual making the claim. By attacking the character, motives, or other attributes of the person rather than their argument, the attacker aims to discredit their stance and persuade the audience to reject what the individual is saying. This approach can be particularly effective in swaying opinions because it appeals to emotions and biases rather than rational examination of evidence or logic.

The effectiveness of an Ad Hominem attack often lies in its potential to provoke an emotional response or to reinforce preexisting opinions about the individual in question, making it a frequent tactic in contentious discussions where the goal is to win the debate rather than genuinely engage with the opposing point of view.