What is an example of a complex question used in advertising?

The selected option illustrates a complex question in advertising because it combines both a direct inquiry about a personal fear and a suggestion about a specific preference. The question not only asks if the individual harbors a fear of heights, which requires self-reflection, but it also implies a certain choice about travel options based on that fear, thereby leading to a deeper engagement with the advertisement. This type of question can be particularly effective in advertising, as it seeks to evoke an emotional response while guiding the customer towards a particular narrative or product that aligns with their feelings.

Complex questions in advertising often serve to engage the audience on multiple levels, prompting them to consider their emotions, preferences, and experiences, thereby fostering a connection between the consumer and the product being advertised. In this case, the question encourages the individual to think critically about their fear of heights and how it influences their travel choices, making it an effective tool in eliciting a response.